Well, Didn't You Think That Too When You Were A Teenager?



An incredibly effective piece of advertising art, for beer, that has promoted the brand through hundreds of newspaper stories, thousands of blogs and hundreds of thousand online comments and tweets. The ad hasn't run anywhere, and nor has Disney yet filed any legal action against the ad creators, if any copyright has actually been violated.

It's a fair and free media exchange. Online news media get to run the image for free, in exchange for mentioning the brand and ad agency behind 'the controversy' in 'the story'.