It's unethical, but it's hard not to admire this successful piece of fakery :

From the New York Post :

A parody of Sarah Palin's book "Going Rogue: An American Life" has been causing huge confusion -- forcing Palin's publishers HarperCollins to take out ads to direct buyers to the official version.

The rival book, "Going Rouge: An American Nightmare," was released on the same day as Palin's memoir and features an almost identical cover.

The victims so far?

Thousands of people who wanted to read Sarah Palin's book.

"Numerous media outlets"

Fox News

Harper Collins

CNN's Political Ticker

USA Today

One of those responsible for Going Rouge :

"We are sure that many people who mistakenly bought our book will have been pleasantly surprised. You learn more about the real Palin in our version."